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September 01, 2005
Radio Stations vs. The I-Pod Shuffle
A big thing happening now in Chicago is that radio stations are attempting to compete with The I-Pod. Radio station Q101 (Alternative Rock format) has their station's playlist on SHUFFLE throughout the course of the day.
For example during their noon hour they have games such as the Last Letter game, which basically is the last letter of the song just played has to be the first letter of a song you request. Their weekend format is even better. SHUFFLE requests have themes; callers get to request 6 songs which becomes their own personal shuffle. The songs can be about anything relating to the central theme. One caller requested a shuffle with all songs about Space. The shuffle included Peter Schilling's Major Tom to David Bowie's Space Oddity.
The theme-based shuffle concept is totally cool. Listeners are not just getting groups like Disturbed, Blink 182 or other standard pre-shuffle Q101 fare. The DJs are digging deep into the station's vaults for less-known offerings from groups such as the Talking Heads, Violent Fems, Blondie, Glen Danzig, Cake, and Rancid to name a few. For many listeners it will be a first time exposure to some of these songs. Discovery is good; SHUFFLE makes it happen.
Another station, which kicks a lot of ass, is Jack FM 104.3, they play groups ranging from Run DMC to the Police, the Pet Shop Boys, and Steely Dan to the Miami Sound Machine.
Big Ups to Q101 - I love how the station reinvented itself.
Posted by Jack at September 1, 2005 09:13 PM
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