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February 08, 2005
Media Alert: Digimarc Participates in Amicus Brief to U.S. Supreme Court Considering Landmark Copyright Infringement Case
Digital watermarking can address P2P piracy risks while enabling new business models that benefit artists, rights holders, consumers, and P2P suppliers
Digimarc Corporation (NASDAQ: DMRCE) has contributed to a friend-of-the-court brief filed on Monday with the U.S. Supreme Court, which is preparing to consider a landmark copyright infringement case, Metro-Goldwyn-Mayer Studios vs. Grokster.
The brief was submitted "to make the Court aware of readily available technologies that can separate infringing from non-infringing content. These innovative technologies – which are deployed around the world today in various analogous commercial settings – show that the protection of copyrighted works and the development of technology and the marketplace for content can go hand-in-hand."
Why: Digital watermarking provides a promising solution to the piracy concerns raised by peer-to-peer (P2P) content distribution. According to the brief, "There are various aspects to inhibiting piracy of copyrighted works on a P2P system, including (1) identifying digital files correctly, (2) handling the files in a manner appropriate to their identification, and (3) enabling illegitimate files to be forensically tracked to their source. There are many proven technologies available for each."
Digital watermarking is a proven technology used by major TV broadcasters, movie studios, record labels, stock photo agencies, and governments around the world. The technology has been deployed in billions of content objects, including audio, video, digital images and printed materials. Digital watermarking is widely used to track, monitor, and manage use of content as it is distributed. Management of content can include linking to additional system or network information and metadata (e.g., rights management information) as well as enforcement of usage rules in local devices. The technology allows its customers to track – and, where appropriate, inhibit – the dissemination of "digitally watermarked" content.
Employing technologies such as outlined in the brief helps enable all members of the value chain innovate new solutions and approaches to "create a broader method of distribution for copyright owners, a larger potential market of online purchasers (as opposed to infringers), a safer distribution system for consumers of content, and a more attractive and profitable marketplace for P2P service providers." [PRESS RELEASE]
Posted by BIGBAER at February 8, 2005 04:23 AM
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