« IFPI welcomes first court decision in France against illegal file-sharing | Main | Daniel Glass Named CEO of ARTEMIS RECORDS »
February 07, 2005
Online Radio Traffic Explodes
comScore/Arbitron-Rated Online Radio Networks Approach Five Million Listeners Per Week In December 2004
In midday more than 650,000 people listen during an Average Quarter-Hour to America Online's AOL® Radio Network, Yahoo!®’s LAUNCHcast, Microsoft’s MSN Radio and WindowsMedia.com
NEW YORK, February 3, 2005 – Arbitron Inc. (NYSE: ARB) and comScore Media Metrix, a division of comScore Networks, Inc., announced today that the Monday - Sunday 6AM-Midnight audience for the three measured networks increased 16 percent from an estimated 4.2 million people per week, age 12 and older, in November 2004 to almost 4.9 million for the December 2004 survey period.
The midday daypart of Monday-Friday 10AM-3PM is the heart of the working day. Listening to the online radio networks measured by comScore/Arbitron peaks during midday, with 655,000 people age 12 and older listening during an Average Quarter-Hour Monday-Friday 10am-3pm. Average Quarter-Hour (AQH) is the estimated number of people who listen during an average 15-minute period of time during a given daypart.
The December report of the comScore Arbitron Online Radio Ratings service rated the three charter subscribers–America Online's AOL® Radio Network; Yahoo!®’s LAUNCHcast; and Microsoft’s MSN Radio and WindowsMedia.com–during an average broadcast week in the month of December. Read it.
Posted by BIGBAER at February 7, 2005 03:40 AM
Trackback Pings
TrackBack URL for this entry:
http://www.bigbaer.com/blog/mt-tb.cgi/86
Comments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)