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July 27, 2005
Rocket Mobile Surges Past The One Million Download Mark With Song IDentity
Rocket Mobile, a leading provider of mobile phone software, announced that its Song IDentity music recognition application, developed for QUALCOMM's BREW solution, has reached the one million download mark.
Song IDentity won the "Best Entertainment Application" and "People's Choice" Awards at the fifth annual BREW 2005 Developer Awards held this past June during the BREW 2005 Conference, and is the only mobile handset music recognition application live on operator networks in North America. The Song IDentity application provides users with the ability to record a 10 second snippet of music to identify the artist, song and album. The service also provides the user with an option to purchase the ringtone after successful music recognition.
"Reaching the one million download mark is a tremendous milestone for Song IDentity. People are truly amazed when they use the application and experience the music recognition service on their handset," said Wayne Yurtin, president and CEO of Rocket Mobile. "We are thrilled with the success of Song IDentity, and credit the BREW solution with providing an optimum application development and execution environment that has allowed us to bring the application to market quickly and easily."
"The popularity of Rocket Mobile's Song IDentity application is an excellent example of the type of compelling music applications available through QUALCOMM's BREW solution," said Tom Grieco, senior director of BREW Developer Relations for QUALCOMM Internet Services. "The fact that Song IDentity has been available for less than a year and has had such a rapid rise to the one millionth download figure is proof that mobile music applications are becoming more sophisticated and compelling."
Built using QUALCOMM's BREW solution, the Song IDentity application recognizes music anywhere. Users simply hold their mobile phone to any music source and Song IDentity records a music sample and sends it to the backend servers for recognition. The music and ringtone category has been one of the fastest growing areas in the wireless industry and Song IDentity complements wireless operators overall music strategy.
QUALCOMM's BREW solution is designed to meet the distinct and varied needs of wireless operators, handset manufacturers, publishers, developers and end users around the world. BREW products and services include: an open, extensible client platform that supports robust systems and application software including personalized and branded user interfaces for mass market devices; a J2EE-based, modular delivery system that enables the distribution of content, applications and user interfaces to wireless devices across all air interfaces; a dedicated professional services team that supports the integration of customized implementations; and the wireless industry's first global marketplace to support the monetization of applications and services developed in all programming languages. The BREW solution can make the wireless visions of innovative companies a reality.
Posted by BIGBAER at July 27, 2005 12:45 PM
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